WHAT IS IT?
With the embossing it is possible to leave some areas of the label higher than others. It is done with two plates, one male and one female, putting the material between them and applying pressure.
WHAT IS IT FOR?
It is used to give depth to both images and texts.
VALUE THAT GIVES TO THE LABEL
It highlights the desired areas of the label and makes the consumer notice them and feel like taking the product and touching it.
