WHAT IS IT?
Augmented reality allows you to superimpose an image or video content on your label. The difference with virtual reality is that the image does not replace the real one, but is added to give it an added value.
WHAT IS IT FOR?
This technology can be applied to labels by giving them an extra factor without having to modify the design of the label, as no additional code or symbol is required.
VALUE THAT GIVES TO THE LABEL
This opens the doors to endless information possibilities of the label by being able to associate videos, web pages … It attracts a lot of attention and its implementation is a sign of innovation.